The Party Line

Back in the ’60s when we were young kids,  most families shared a phone line with another household.  In our case,  it was with an old widowed woman who lived down the road.

There were seven people in our household and we had one non-mobile phone located in the livingroom.  It was difficult enough to get a turn to use the phone at my house with that many people living there, but what made it worse was sharing our line with the widowed woman.  You see, if she was using her telephone, we couldn’t use ours.  

Don’t ask me how this modern marvel of technology worked – both households had separate phone numbers, but both her phone number and our phone number shared a line. Get it?

If old lady battle-axe was using her telephone, and someone from my family, say me,  picked up the receiver to make a call while she was using her phone, I did not get a dialtone, but rather could hear her long boring conversation about whatever ailment was ailing her at the time and about all the ailments of whoever she was talking to, too. It was way too much personal information for a public telephone line, in my opinion, not that I was listening.

And, of course, we would have to wait until she finished before we could use the phone.  Sometimes, while one of us was having a conversation with one of our friends, we could hear her pick up her phone and after a minute or two or three, put it back in its cradle, occasionally rather loudly.  Usually after one or two pickups, she would interrupt our call to say, “Get off the phone, I have an important call to make.”  Well, she did that all the time, and as typical children, we ignored her.

Our shared party line existence got ugly. That old woman would wait until we got home home from school, when we would naturally want to use the phone to call the friends we had just been with all day, to use it herself and tie up the line. Sometimes, we would pick up the receiver and hear her in her kitchen preparing her dinner or in her living room watching her television, talking to no one on the phone, but keeping it off the hook so we couldn’t use it, keeping it available for her own use. 

Looking back now, I think she  must have hated sharing a phone line with us. From her perspective, I bet she thought we were rude little hellions. She’d have been right, I suppose.  

You know what else I’m thinking? That this was my life just a mere 40 years ago.  Ancient, depending on your perspective.

We’ve come a long way, baby.

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The Terrible Towel

This article is prefaced by a thank you to my sister Bonnie and to Greg Garber at ESPN.com for his excellent article about the Terrible Towel. Please go to http://sports.espn.go.com/nfl/playoffs2008/columns/story?columnist=garber_greg&page=hotread20/garber to read his article in its entirety and watch a video of Myron Cope.

 

The Terrible Towel

 

terrible-towel3When you see the throngs of Steeler fans in the stadium on Super Bowl Sunday waving those gold towels, think about this:

 

The Terrible Towel was created in the 1970s, by a couple of guys that worked at local radio station, WTAE.  General manager Ted Atkins, sales manager Larry Garrett and broadcaster Myron Cope set out to create a unique identifier to set Steeler fans and their team apart from their competitors.  After a couple of ideas were nixed due to cost, one of the guys, Garrett, suggested a towel since “everyone has a towel.”

 

The idea might never have gotten out to the masses, except for Myron Cope.

According to an article written by Greg Garber at ESPN, Cope relentlessly hyped the Terrible Towel in the days leading up to the 1975 divisional championship game against the Baltimore Colts at Three Rivers Stadium. He raved about it on his radio shows and he tossed towels at the anchor and weatherman on the 11 o’clock news.

 

“The Terrible Towel is poised to strike,” Cope said, everywhere he went. “Bring a yellow, gold or black towel to the playoff game, and if you don’t have one, buy one, if you don’t want to buy one, dye one.”

 

Sure enough, on the day of the game, an estimated 30,000 of the 50,000 fans in attendance pulled out their towels, waving and cheering when the defense ran onto the field. And, the fans waved those towels during the game, too, like when linebacker Andy Russell recovered a fumble and ran 93 yards for a touchdown. (And, yes, the Steelers won that game.)

 

And so, because of Cope’s tireless efforts, the Terrible Towel was born and would become the mainstay emblem of Steeler fans everywhere.

 

But, the story doesn’t end here. It continues with Cope donating his portion of the proceeds of the sales of Terrible Towels to charity, and, eventually signing over his copyright to the Allegheny Valley School in Coraopolis, PA, a school dedicated to providing residential, therapeutic, educational, vocational and social programs for children and adults with intellectual or developmental needs. 

 

To date, the Allegheny Valley School has received more than $2.5 million from sales of the Terrible Towel and related merchandise.

 

Myron Cope died last year (February 27, 2008), but there’s no doubt that he will be at this Sunday’s game in spirit and with every wave of the towel.

 

 So, now that you know, try not to get choked up when you see the best fans of the best team support their Steeler Nation.

 

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